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Docly™ branding guidelines Last updated: 07. May 2024

Welcome to the Docly™ Branding Guidelines. This document is designed to provide you with a comprehensive overview of how to apply the Docly branding across various media to ensure consistency and brand integrity.

Why branding guidelines?

Branding is a crucial aspect of any business, and it plays an integral role in the success of a platform like Docly. There are several reasons why it's in our best interest to make a good branding of Docly to keep it relevant, noticed, and used by many.

  • User Attraction and Retention: A strong brand differentiates Docly from other platforms in the market. It attracts users, provides them with a sense of what to expect, and gives them reasons to continue using the platform. A recognizable and memorable brand can make Docly the go-to platform for its intended services.
  • Trust and Credibility: Proper branding can establish Docly as a reliable and trustworthy platform. In the digital age, where competition is rife and users are wary of new platforms, a well-branded platform can provide a sense of security and assurance that helps build trust.
  • Revenue Generation: If Docly is well-branded, it can attract more users, and this can potentially lead to higher revenue. Moreover, a strong brand may lead to opportunities for partnerships or collaborations with other companies, which can further increase revenue.
  • Community Building: A strong brand identity can help in building a community around Docly. The platform can become more than just a service – it can be a hub where users feel they belong, further increasing their engagement and loyalty.
  • Market Positioning: A well-thought-out and effectively communicated brand helps in the proper positioning of Docly in the market. It helps the platform to communicate its unique selling propositions and core values to the users, making it stand out in the competitive landscape.
  • Brand Advocacy: If users have a positive experience with Docly and relate to its brand, they're more likely to recommend it to others. This word-of-mouth marketing can be extremely beneficial and cost-effective.

In conclusion, good branding of Docly is not only in the interest of the platform but also benefits users and stakeholders. It's an investment that pays dividends in terms of increased user engagement, revenue, and long-term sustainability. Good branding essentially sets the stage for growth and success.

Logo size and requirements

  • Minimum width: 155px
  • Minimum height: 31px
  • No stretching of image
  • Must use one of the official logo files
  • Must be clear and visible in the page footer

Example HTML of white version 

<a class="doclylogo" href="https://docly.org" title="This solution is powered by Docly™">
    Powered by
    <img src="https://docly.net/logo/docly-logo-white.svg" alt="Docly™" />
</a>

Example HTML of gray version 

<a class="doclylogo" href="https://docly.org" title="This solution is powered by Docly™">
    Powered by
    <img src="https://docly.net/logo/docly-logo-gr.svg" alt="Docly™" />
</a>

Example HTML of coloured version

  • Minimum width: 145px
  • Minimum height: 28px
  • No stretching of image
<a class="doclylogo" href="https://docly.org" title="This solution is powered by Docly™">
    Powered by
    <img src="https://docly.net/Logo/docly-logo-dark.svg" alt="Docly™" />
</a>

Example CSS 

.doclylogo {
  font-family:arial;
  vertical-align:middle;
  font-size:10px;
  color:gray;
  text-decoration:none;
}

.doclylogo img {
  height:31px;
  vertical-align:middle;
}